HOW IT ALL STARTED
OUR COMPANY HISTORY
The Goldline Story
Proudly Australian. Built for your kitchen. Designed to serve.
Goldline is a name trusted by Australians for over three decades—a brand built on innovation, family, and a deep understanding of how real people cook.
It all began with Wayne A’Vard, a Royal Australian Navy veteran turned builder. While constructing homes for Melbourne’s growing Asian community in the 1970s and ’80s, Wayne noticed a gap in the market: the cooktops available in Australia simply weren’t powerful enough—especially for those who loved traditional wok cooking.
Inspired by those conversations, and driven by memories of his own mother cooking for a large family of ten, Wayne set out to create something better.
In 1991, he and his wife Aileen launched Goldline, and soon after introduced Australia’s first cooktop with a high-powered wok burner—a bold innovation that would redefine local kitchens.
Manufacturing began in Melbourne in 1992, and for nearly 30 years, every Goldline appliance was made right here at home. In 2020, manufacturing moved offshore—but Goldline’s heart never left home. All product design, quality control, and customer care remain proudly based in Melbourne, where the business continues to be shaped by its original values of performance, honesty, and service.
Family-Owned. Customer-Focused.
Wayne and Aileen built Goldline while raising three children, growing the company with the same care and dedication they gave their family. Today, although they’ve stepped back from daily operations, their legacy lives on through a new generation of leadership.
Adam Newstead, a fellow Navy veteran, joined Goldline in 2005. With his natural leadership, deep industry knowledge, and unwavering focus on customer relationships, Adam rose to become General Manager in 2020. He’s been instrumental in expanding Goldline’s national presence while keeping its values firmly intact.
In 2025, Celia Hale, Wayne and Aileen’s daughter, joined the business as Operations Manager. A former police officer and mother of two, Celia brings a strong sense of service, discipline, and family pride to her role. Together, Adam and Celia are leading Goldline into the future—combining experience and heritage with innovation and care.
Designed for Real Kitchens
At Goldline, everything we do is about making life easier in the kitchen. We know that powerful, intuitive appliances can bring people together, create memories, and support everyday life—so we design our cooktops and range hoods to deliver reliability, performance, and simplicity.
We’re proud to be stocked by some of Australia’s most trusted retailers, including The Good Guys, Harvey Norman, E&S, Tradelink, and Retravision. Whether you’re a passionate home cook, a growing family, or designing your dream kitchen, Goldline has a solution for you.
And if you ever need support, our Melbourne-based customer care team is here for you—knowledgeable, responsive, and ready to help.
Goldline. Built for Australian homes. Trusted for generations.
Powerful by design. Personal by nature.
