Australian customers are proud of their home-grown businesses.
At least, that’s what the latest studies prove. According to research from Roy Morgan, the percentage of consumers in Australia over the age of 14 who are more likely to buy products made in Australia has increased to 89.2%.
While Aussies are happy to buy from countries like New Zealand, the United Kingdom, and the United States, as well as Germany, Japan, and Canada, nothing compares to home-grown options. Interestingly, the Australian preference for locally made products is particularly strong in categories like food. Around 88.1% of shoppers say they now prefer to buy food produced locally.
It’s not just the taste of home that Australians appreciate. Other sectors have also seen significant increases, with more shoppers saying they’re more likely to buy electrical goods, clothing, sporting equipment, and wine from Australian manufacturers.
Showing Our National Pride
The connection between Australian consumers and local businesses remains strong, and we see clear evidence of this at Goldline. We’ve always been a proudly local company, committed to providing high-quality cooking equipment tailored specifically for Australian households. Our customers value our attention to detail and our strong local identity.
Like many Australian brands, we’re experiencing a renewed enthusiasm for locally made solutions. In fact, the environment is healthier than it has been in years, with nine in every ten Australians saying they’re more likely to purchase products made in Australia.
For businesses like Goldline, taking advantage of this trend means clearly communicating your local status. Let customers know that you’re an Australian business with strong ties to your community.
However, transparency is essential. At Goldline, we believe that delivering excellent service means being honest about where our products and materials come from. Other businesses should take the same approach to build trust and long-term loyalty.
The Latest Label Guidelines
Recent food labelling guidelines place a strong emphasis on transparency, ensuring customers can easily identify Australian-made and Australian-grown products. This is great news for shoppers who want to support local brands with confidence.
The latest labels clearly indicate whether food products are made using zero, 25%, or more Australian ingredients, and whether the produce was actually grown in Australia. There is also a separate label for products that are packaged locally.
Small businesses offering locally made and sourced products should take full advantage of these labels in their marketing. At the same time, consumers should actively look for them. If you want to show pride in your country, there’s no better way than supporting the local products that help make it thrive.
