Supporting Local Businesses During COVID-19
Australians have always loved supporting local companies. Your local provider understands the unique needs of your community better than anyone else. As a committed Australian stovetop supplier, Goldline has always aimed to give our clients the bespoke local experience they crave.
Now, the impact of the COVID-19 pandemic has made it clear that developers and kitchen designers across Australia may have no choice but to stick with suppliers that are local, safe, and accessible. When import options are limited, businesses are looking closer to home for stovetop solutions they can trust.
How the Economic Impact of COVID-19 Is Affecting Us All
The financial and economic impact of the COVID-19 outbreak has already proven to be larger than anyone predicted. What began as a ripple in China quickly became global panic, causing major retail chains like Walmart, Target, and Amazon to close their doors and send workers home.
Tech companies such as Apple and Samsung have warned that stock levels may not meet market demand in the months ahead. But it’s not just technology – experts predict supply chain shortages across Australia will affect all imports, including cooking and stovetop equipment.
During these disruptions, a company like Goldline, which produces stovetops locally, ensures that developers and kitchen manufacturers can still deliver for their customers. Our wide selection of locally-built and shippable stove top options helps businesses continue to thrive, even as COVID-19 impacts global supply chains.
The Impact Is Worse Than Expected
Many large companies rely heavily on Chinese goods to maintain consistent supply chains. Almost every major department store and grocery chain has been affected, and you may have noticed it during trips to your local store. Shifting supply chains quickly is never easy, and now countless companies are attempting to do it simultaneously.
According to the NRF Vice President for Customs and Supply Chain Management, Jonathan Gold, many unknowns make it difficult to gauge the full impact of COVID-19. Even as factories in China resume operations, regaining full market supply will not be straightforward.
NRF surveys indicate that around 40% of respondents face severe disruptions, with another 26% expecting further issues soon. Import levels were projected to drop 18.3% in March and 3.5% in April. Companies that rely on genuinely local supply chains are better positioned to weather these disruptions.
The Business Landscape Is Likely to Change
Global supply chain disruptions demonstrate just how significant the impact can be, even for major brands like Apple and Amazon. Many businesses will lose sales in the coming months. Those who maintain strong relationships with local suppliers of stovetops and kitchen equipment will continue to serve clients effectively, while some larger market leaders may lose ground to smaller, bespoke developers.
The business landscape is shifting. Focus on what is accessible, local, and reliable will become more important than big-name branding. Consumers will rediscover the value of products and services from nearby companies that truly understand their needs.
At Goldline, we remain committed to delivering high-quality and affordable stovetop options to businesses and consumers alike. Our local supply chain allows us to minimize the impact of COVID-19 on our ability to serve customers. For companies relying on overseas imports, now is the time to strengthen relationships with local suppliers. Reach out to Goldline today to learn how we can help Australian developers stay strong during this crisis.







